Generation of Millenials and Generation Z expect constant support and comfort

Consumers expect a consistent brand experience at all times

Growth of global middle class, rise in migration

Customers find increasingly more value in experiences rather than things, shop online, look for personalised products & solutions addressing their unique set of needs and often turn to the social media for fashion advice and styling tips

Consumer demand for richer experience and greater convenience means that retailers need to rethink their strategy, both online and in stores

With the development of e-commerce, AI, VR and 3D printing, retail is changing into interactive  technological experience 

Smart technology use in stores

Shopping experience driven by tech (drone delivery, virtual shopping walls, smart fitting rooms; Use of AI for shopping experience) 

Fabric and material innovation - spray on clothes, 3D textile home or self made/grown

Digital innovation is shaping the role of retail with wearable tech

Consumer shift towards online retail - digital acceptance 

AI enabled Forecasting / targeting marketing

Retail is challenged with sustainability goals, focusing on recycling, environmental policies and circular and renewable sources 

Ethical and sustainable fashion 

Sustainable Material Sourcing (Bio-degradable)

100% Circular and renewable value chain improvements

Circular economy principles are embedded throughout the value chain

Efficiency, transparency, mission orientation and genuine ethical upgrades